Stories help us connect with our audience, are memorable, and biologically cause our brains to light up, which means information is Business Email List connected more reliably. Stories help create memory structures that, as we know, are the foundation of all brand-building activities. That's why we can't start writing about strategic storytelling if Business Email List we don't first clarify why stories and storytelling play such a crucial role. We will analyze, here and in the next episodes, how the stories unfold. We will learn more about some stories Business Email List that we are all familiar with. We'll go over the typical elements of classic stories and then get back to business.
Content Marketers Get It Wrong, Unfortunately, content people get it wrong when they think about strategic storytelling. In fact, the Business Email List considers storytelling as the opposite technique to advertising. Most of the Business Email List theories behind Content Marketing assume that since shoppers hate being interrupted by ads, the only way to engage Business Email List them is by using content and stories. The evidence is clearly different. Storytelling has always used advertising to make brands reach the memory of potential buyers. Advertising Business Email List uses stories to convey emotions, entertain, inform and educate.
Stories told through TV commercials are memorable and help brands stay on track. And if you're familiar with the beautiful TV commercials Business Email List for John Lewis and Coca-Cola, just to mention a few of them, you know exactly what I mean. Choleric, melancholic, phlegmatic and sanguine: discover why the temperament test is ideal for your personal progress since it presents the profile, the qualities and the points that must be Business Email List developed. In addition, it is excellent for the corporate environment, as it identifies the right people and indicates the most appropriate approach to generate engagement, aiming for better performance. Ivan deSouza Apr 23, 21 | 5 min read temperament test Having emotional intelligence is no longer just Business Email List another skill, but a requirement for today.